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Frito adds Tracy-Locke

Published on .

PepsiCo's Frito-Lay division named Tracy-Locke, a unit of DDB Needham Dallas Group, agency for unnamed new products, marking Tracy-Locke's first creative assignment for Frito in three years. Tracy-Locke's duties could include work for Frito's growing line of dips or reduced-fat snacks, though the agency wouldn't comment. The agency handled Doritos, Tostitos and Lays until 1992, when Frito divided its brands between BBDO, New York, and DDB Needham Worldwide, Chicago.

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