Frito adds Tracy-Locke

Published on .

PepsiCo's Frito-Lay division named Tracy-Locke, a unit of DDB Needham Dallas Group, agency for unnamed new products, marking Tracy-Locke's first creative assignment for Frito in three years. Tracy-Locke's duties could include work for Frito's growing line of dips or reduced-fat snacks, though the agency wouldn't comment. The agency handled Doritos, Tostitos and Lays until 1992, when Frito divided its brands between BBDO, New York, and DDB Needham Worldwide, Chicago.

In this article:
Most Popular