×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Frito adds Tracy-Locke

Published on .

PepsiCo's Frito-Lay division named Tracy-Locke, a unit of DDB Needham Dallas Group, agency for unnamed new products, marking Tracy-Locke's first creative assignment for Frito in three years. Tracy-Locke's duties could include work for Frito's growing line of dips or reduced-fat snacks, though the agency wouldn't comment. The agency handled Doritos, Tostitos and Lays until 1992, when Frito divided its brands between BBDO, New York, and DDB Needham Worldwide, Chicago.

Most Popular
In this article: