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Frito gives Frankel all promos

Published on .

Frito-Lay, Plano, Texas, is consolidating all its promotional work at Frankel, Chicago, effective June 1. Frito-Lay's promotional account had previously been split between TL Partnership, Dallas, and Frankel. Frankel programs for Frito-Lay have included the Cracker Jack restage. The consolidation follows Frito-Lay last spring naming a single worldwide ad agency, BBDO Worldwide, New York.

Copyright February 1999, Crain Communications Inc.

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