And to think he used to be considered unmarketable: National Basketball Association
superstar Hakeem Olajuwon continues his endorsement rampage since his Houston Rockets team won its second consecutive NBA title in June. He's just signed deals with Frito-Lay
, Kellogg Co.
and USA Basketball sponsor Visa USA
, for whom he will appear next year in a Dream Team III spot from BBDO
Worldwide, New York.