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Frito, Kellogg, Visa sign up Olajuwon

Published on .

And to think he used to be considered unmarketable: National Basketball Association superstar Hakeem Olajuwon continues his endorsement rampage since his Houston Rockets team won its second consecutive NBA title in June. He's just signed deals with Frito-Lay, Kellogg Co. and USA Basketball sponsor Visa USA, for whom he will appear next year in a Dream Team III spot from BBDO Worldwide, New York.

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