Frito-Lay buys Cracker Jack

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Frito-Lay, Plano, Texas, said it would acquire Cracker Jack from Borden Inc. Where the Cracker Jack advertising account, now largely dormant, would land has yet to be determined, Frito-Lay said. Grey Advertising, New York, handles Cracker Jack but is not on Frito's agency roster, which consists of DDB Needham Worldwide and BBDO Worldwide, both New York.

Copyright October 1997, Crain Communications Inc.

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