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Frito-Lay, Sara Lee whip up snack cake test

Published on .

Frito-Lay and Sara Lee Corp. soon will begin testing single-serve snack cakes in convenience stores in a Southern market, said an executive familiar with the test. The duo joined forces in August to develop a line of Sara Lee baked goods, distributed by Frito-Lay. The initial test will be expanded to include supermarkets, the executive said.

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