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Frito-Lay sets new brands groups

Published on .

Frito-Lay has reorganized into three brand groups arranged around eating occasions, making each responsible for its own operating and marketing responsibilities and thereby eliminating the centralized marketing function. Core indulgence/snacks, encompassing brands including Lay's, Doritos, Wow and Chee-Tos, will be headed by Brenda Copple, who becomes VP-general manager, from VP-kids and teens. Jack Callahan, formerly VP-finance planning, moves to VP-general manager, all day/wholesome snacks; and Stephen Quinn, VP-Fritos and Tostitos, moves to VP-general manager, convenience food products. The changes follow the departure of Senior VP-Marketing Roger Berdusco to sibling Tropicana Products.

Copyright July 1999, Crain Communications Inc.

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