Frontier ads take on big rivals

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Frontier Corp., now marketing under the name Frontier Communications, is launching a multi-million dollar national campaign taking on AT&T Corp., MCI Communications Corp. and Sprint Corp. Radio spots begin next week followed by print and TV in March. The TV spots will break during the Frontier-sponsored NCAA Oscar Robertson Trophy award show (formerly known as the College Basketball Player of the Year award) during the Final Four NCAA basketball tournament weekend. Mark Russell & Associates, Syracuse, N.Y., handles.

Copyright February 1998, Crain Communications Inc.

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