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Frontier reviews $10 mil account

Published on .

Frontier Corp. is conducting an estimated $10 million review of its telecom assignments. Fewer than five agencies have been contacted to pitch the account; no more will be invited, a Frontier spokesman said. The company's current agency, Infantino Associates, Rochester, is involved in the review. Frontier, the fifth-largest long-distance company in the U.S., is evaluating shops as it gets a more national focus.

Copyright November 1997, Crain Communications Inc.

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