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Frost resigns from Nike

Published on .

Geoffrey Frost, Nike's global advertising director, resigned today, effective immediately. Mr. Frost couldn't be reached for comment at deadline. A Nike spokesman said Mr. Frost didn't disclose his plans and that a replacement is currently being sought. Mr. Frost joined Nike in 1996 from Foote, Cone & Belding, New York, where he was exec VP-worldwide group creative director. Under his leadership, Nike last year added a second brand agency, Goodby, Silverstein & Partners, San Francisco, joining longtime agency Wieden & Kennedy, Portland, Ore. But as sales have dropped over the past year, Nike advertising has been criticized by no less than company's own founder and chairman, Phil Knight. A company spokesman said Mr. Frost's departure won't impact the status of Goodby and Wieden. "We know we have the two best agencies in the business," said Mike Wilskey, Nike's VP-global brand marketing.

Copyright September 1998, Crain Communications Inc.

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