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Cosmair's Maybelline/Garnier division breaks a $40 million campaign today for the U.S. launch of Nutrisse Nutricolor Masque from its Laboratoires Garnier unit. The new permanent hair color is being touted as nourishing hair while it's being colored. The multimedia campaign, from Publicis, New York, will include TV, print, in-store promotions and couponing. Four-page inserts will break in October issues of magazines, including Cosmopolitan, Glamour and
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