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Fruit of the Loom to discontinue review for $4 mil Gitano brand

Published on .

Fruit of the Loom has put on hold a review for its Gitano Jeans brand, with spending estimated at $3 million to $4 million. Fruit of the Loom executives informed agencies it is considering reallocating the Gitano marketing budget to other brands. Mullen Advertising, Wenham, Mass., resigned the account.

Copyright February 1998, Crain Communications Inc.

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