Fruit of the Loom picks Warwick

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Fruit of the Loom, Bowling Green, Ky., has awarded its $25 million account to Warwick Baker O'Neill, New York. The account was previously handled by Leo Burnett Co., Toronto. Contenders in the review were Mezzina/Brown, New York, and Lois/EJL, Chicago.

Copyright November 1997, Crain Communications Inc.

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