FRUIT OF THE LOOM RETURNS TO THE AIRWAVES

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(July 13, 2001) -- Fruit of the Loom will launch a branding campaign next week.

TV spots from The Richards Group, Dallas, will use the tagline "Good Days Start with Fruit of the Loom." The campaign will be the first work for the brand from Richards, which won the account last fall. -- Mercedes Cardona

Copyright July 2001, Crain Communications Inc.

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