Fruit and veggies get agency

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Tri-Valley Growers, San Francisco, to Miller Meester Advertising, Minneapolis, for advertising, direct marketing and new brand assignments for fruit and vegetable products. Tri-Valley products represent more than 50% of fruits and vegetables processed in the U.S. Current brands include S&W, Red Pack, licensed Libby's brands and various private labels. Tri-Valley's total marketing budget exceeded $50 million in 1994, according to Joseph P. Famalette, new Tri Valley Growers president and CEO.

Copyright July 1995 Crain Communications Inc.

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