Fry Multimedia, an interactive agency that creates and hosts e-commerce sites, completed its purchase of New York-based Brandscape, an interactive marketing consultancy. With the transaction, Brandscape and its dozen employees will be integrated into Fry, and Fry, based in Ann Arbor, Mich., will gain a full-service New York office. Additionally, Fry recently announced that it sold a minority stake in the company to Summit Partners, a leading venture capital company. Fry remains privately owned.
Copyright September 1999, Crain Communications Inc.