Fry Multimedia adds interactive marketing group

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Fry Multimedia, Ann Arbor, Mich., has expanded its interactive marketing services group with a new service called Fry Ad Tracker system, which measures click-throughs and sales conversion rates from multiple banner ad placements on the Web. Fry clients include Domino's Pizza, Eddie Bauer, Ragu, 1-800-FLOWERS and Godiva Chocolatier.

Copyright November 1997, Crain Communications Inc.

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