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FT.com plans online campaign aimed at U.S.

Published on .

LONDON -- The Financial Times' Internet edition FT.com has named Clarity Communications, London, to mount a series of marketing campaigns to promote the Web site online.

Initially, Clarity will provide strategic consultancy on the FT.com business and the development of new revenue streams. The company will then focus on creating and buying online marketing campaigns to roll out in coming weeks.

"The next year or so will be critically important to FT.com as we build the site into an even richer environment for gathering business intelligence and go after a bigger slice of the American market," says Yehuda Shapiro, head of marketing at Financial Times Electronic Products.

FT.com claims 1.2 million registered users in 210 countries.

Copyright November 1998, Crain Communications Inc.

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