FTC ACCELERATES 'DO-NOT-CALL' TIMETABLE

Consumer Registrations to Start Earlier

By Published on .

Most Popular
WASHINGTON (AdAge.com) -- The Federal Trade Commission today announced it is accelerating the timetable for phone registration
Related Stories:
MARKETERS GET MORE TIME TO SET UP DO-NOT-CALL CHANGES
FTC Also Details Cost of Buying Telemarketer Blocking List
JUDGE DENIES INJUNCTION AGAINST NEW TELEMARKETING RULES
Cites 'Strong Public Interest' for Turning Down DMA Request
FTC ANNOUNCES DATES FOR DO-NOT-CALL LIST
Consumers, Marketers Given Schedule for New Telephone Sales Rules
FTC GIVES TELEMARKETERS EXTENSION
Have Until October to Implement Some Do-not-call Rules Changes
CONGRESS APPROVES NATIONAL 'DO NOT CALL'
FTC Gets Funding for Telemarketer Blocking List

for its national marketing "do-not-call" list.

The list program is designed to enable consumers to block telemarketers from making calls to their home phone numbers. Marketers covered by the FTC rules are required to remove registered consumers from their telephone sales lists.

$11,000 fines
Companies will face an $11,000 fine for each telemarketing call that violates the FTC's new consumer-protection provisions.

Originally, two forms of registration -- Internet and phone -- were to start in late July after the FTC's do-not-call registration Web site goes live. Now, however, phone registration will begin for the western half of the country on July 1 and for the rest of the country a week later.

That earlier start means that the size of the FTC list will be larger in September when telemarketers will be required to begin scrubbing their call lists against it. The new scrubbed lists have to be used starting in October.

Telemarketer lawsuits
The Direct Marketing Association and the American Teleservices Association have filed separate lawsuits challenging the legality of the FTC do-not-call list.

Both suits allege that the FTC list program hurts some marketers more than others. For instance, because the Federal Communications Commission has yet to act on its own do-not-call list, which mirrors the FTC's, companies regulated by the FCC will not have to comply with the FTC list.

Thus, phone companies making their own calls would not be covered by FTC rules, but phone companies using telemarketers to make calls would be bound by the do-not-call list requirements.

In this article: