FTC APPROVES PEPSICO - QUAKER OATS MERGER

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BOSTON (AdAge.com) -- The Federal Trade Commission today approved PepsiCo's acquisition of Quaker Oats Co., maker of Gatorade sports beverages. To clear the way, PepsiCo earlier had said it would sell its All-Sport line, which competes with Gatorade and is marketed by Pepsi-Cola Co.

Pepsi said it expects to complete its sale of All-Sport to Monarch Co. of Atlanta today. Regulators initially feared that having market-leader Gatorade and distant third All-Sport in the same family would allow Pepsi to dominate the booming sports drink category.

PepsiCo and Quaker last year struck a deal, allowing the marketer of Pepsi-Cola and Frito-Lay snacks to buy Chicago-based Quaker Oats for more than $13 billion in stock. Analysts say Quaker's rice cakes and other snacks complement PepsiCo's salty snack line. Quaker shares earlier today rose $100.70, up $12.70, while PepsiCo shares slipped $2.73 to $43.90.

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