FTC asks industry privacy guides

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Federal Trade Commission Chairman Robert Pitofsky, ending two days of hearings on concerns about privacy in cyberspace, made a plea for voluntary industry guidelines. While not ruling out some FTC rulemaking on privacy, Mr. Pitofsky said in an interview FTC's charter to regulate unfair and deceptive advertising might not be broad enough to cover all aspects of privacy concerns without additional legislation. At this morning's hearing, the Center for Media Education and the Consumer Federation of America said they would petition the FTC to bar marketers from collecting any personally identifying information from children on the Internet without parental consent.

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