FTC chief hints action against ads for violent entertainment

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Federal Trade Commission Chairman Bob Pitofsky on Sept. 11 said he has directed FTC staff to determine whether the agency might have authority to take enforcement action against marketers that rate entertainment products "for mature audiences'' then advertise them to teen-agers. The action came as Mr. Pitofsky unveiled the FTC's report on the marketing of violent movies, videogames and music to teens. Mr. Pitofsky said he would prefer marketers take voluntary action to limit where ads run, but at some point would look at enforcement action. He declined to say how long he would wait. Vice President Al Gore told The New York Times yesterday that the FTC should give marketers just six months.

Copyright September 2000, Crain Communications Inc.

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