The chairman of the Federal Trade Commission today raised his own questions about whether off-line direct marketers should be covered by the same privacy restrictions as online marketers. Chairman Robert Pitofsky, speaking at a Senate hearing, said he was "increasingly concerned that the [privacy] arguments that apply to online should apply equally to offline." Mr Pitofsky's comment comes less than a week after similar questions were raised at a meeting of an FTC privacy panel. Mr. Pitofsky said later he had no immediate plans to proceed with action aimed at direct marketers that aren't collecting information online.
Copyright February 2000, Crain Communications Inc.