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FTC expands probe of beer ad spending

Published on .

With President Clinton pressing the Federal Communications Commission to examine hard-liquor advertising on TV and radio, Advertising Age has learned the Federal Trade Commission is launching a wide-ranging investigation into whether beer marketers target underage drinkers.

Miller Brewing Co. confirmed last week the FTC has requested information on its media buys. The company said it was cooperating with the commission.

The investigation marks an expansion of an earlier FTC probe into ads for Stroh Brewery Co.'s Schlitz Malt Liquor that ran on MTV.

For more on this story, see the full article in NEWS.

Copyright April 1997, Crain Communications Inc.

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