FTC, FCC ASKED TO LOOK INTO VOICESTREAM NEWSPAPER ADS

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(April 11, 2001) -- The National Advertising Division of the Council of Better Business Bureaus is asking the Federal Trade Commission and the Federal Communications Commission to look into its complaint regarding newspaper ads from VoiceStream Wireless.

In an unusually strong statement today, NAD suggested VoiceStream backed out of its agreement to alter its ads. In December, VoiceStream agreed to change ads that implied areas covered by its services were wider that they actually are. But now NAD is claiming that VoiceStream, instead of fixing the language in its ads as promised, merely increased the type size of its disclaimer. The changes, NAD said in a statement, "were not a good-faith effort." VoiceStream had no immediate comment.

Publicis Groupe's Publicis, Seattle, handles VoiceStream's advertising. -- Ira Teinowitz

Copyright April 2001, Crain Communications Inc.

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