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FTC looks at online, off-line profile gathering

Published on .

The Federal Trade Commission on Feb. 2 took a major step towards moving the privacy debate from being about the gathering of individual profiles by Web marketers to a debate on the gathering of profiles by any marketer, on or off-line. The FTC announced a workshop for March 13 to look at how businesses share and merge consumer profiles through companies, saying it wanted to look specifically at issues raised by the combination of information gathered by a company on its own with information gathered elsewhere. The commission set a number of questions for marketers at its web site www.ftc.gov

Copyright February 2001, Crain Communications Inc.

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