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FTC opens attack on Joe Camel

Published on .

The Federal Trade Commission staff opened its challenge of R.J. Reynolds Tobacco Co.'s "Old Joe" Camel campaign today and argued Reynolds "knew or should have known" the campaign would have a direct impact on kids.

"The evidence was that this wasn't a campaign directed to adults with a spillover to kids," said David Shonka, an FTC lawyer. The trial before an FTC administrative law judge is expected to take six weeks.

For more on this story, see FEATURES.

Copyright November 1998, Crain Communications Inc.

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