FTC WANTS TO POLICE PHONE COMPANY ADVERTISING

Speech Calls for Switch of Oversight From FCC

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WASHINGTON (AdAge.com) -- The chairman of the Federal Trade Commission said the regulation of phone company advertising should switch from the Federal Communications Commission to his agency.

FTC Chairman Timothy Muris made the suggestion in a speech to the Consumer Federation of America March 15.

The move would give the FTC the power to take action against phone companies for fraudulant marketing activities and deceptive advertising.

No longer makes sense
Mr. Muris said existing federal law that exempts phone ads from FTC jurisdiction no longer makes sense.

Congressional action would be required to make Mr. Muris' suggestion a reality.

Since the 1930s, phone company advertising and marketing activities have been under the jurisdiction of the FCC.

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