R.J. Reynolds Tobacco Co., Winston-Salem, N.C., agreed to add a disclaimer to its "No bull" campaign stating that the fact Winston has "no additives" doesn't mean it's a safer cigarette. The disclaimer must appear on all Winston advertising for a year. Long Haymes Carr handles. RJR's move settles a Federal Trade Commission complaint. The FTC said the "no additives" ads implied a health claim, and it accused RJR of deception. RJR said phrases such as "100% tobacco" and "no additives" weren't misunderstood by consumers, but it agreed to the change "in the spirit of cooperation."
Copyright March 1999, Crain Communications Inc.