Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FTC questions impact of VNU/Nielsen deal

Published on .

The Federal Trade Commission is questioning media buyers on the potential pricing impact of combining VNU's Competitive Media Reporting and Nielsen Media Corp.'s Monitor Plus service, competing services to track brand spending. Dutch publisher VNU is in the midst of a $2.7 billion deal to buy Nielsen. The FTC could require VNU to spin off one of the brand-tracking services before completing the deal.

Copyright September 1999, Crain Communications Inc.

Most Popular
In this article: