FTC READIES HEARING ON AD DISCLOSURE

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(May 11, 2001) -- The Federal Trade Commission, promoting a May 22 workshop on the adequacy of disclosures in advertising, cited a "growing concern" that advertisers are not making prominent enough disclosures in print, radio and TV ads.

In a statement on its Web site, the agency said that it, self-regulatory bodies and states have noticed an increase in the number of cases involving disclosure. The FTC hearing is co-sponsored by the National Advertising Division of the Council of Better Business Bureaus. -- Ira Teinowitz

Copyright May 2001, Crain Communications Inc.

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