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FTC OK's B.A.T sale

Published on .

The Federal Trade Commission has approved B.A.T Industries' plan to sell off six tobacco brands of its American Brown & Williamson Tobacco Co. subsidiary --Montclair, Riviera, Malibu, Bull Durham, Crowns and Special Tens--to a new startup company, Commonwealth Brands, Bowling Green, Ky. After the FTC threatened to challenge B.A.T's $1 billion purchase of the American Tobacco Co., B.A.T had agreed to divest some brands. The new company has not yet named an advertising agency. Tatham/Euro RSCG, Chicago, and Grey Advertising, New York, handle Brown & Williamson's brands.

Copyright October 1996 Crain Communications Inc.

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