FTC's report on online profiling a coup for ad-servers

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In a report issued July 27, the Federal Trade Commission unanimously supported a self-regulatory proposal developed by the Network Advertising Initiative, a coalition of third-party ad-servers such as DoubleClick, 24/7 Media and Engage. However, the FTC also called for Congress to enact legislation to provide consumer privacy protection as a complement to the NAI proposal. Such legislation would guarantee compliance by non-NAI members, which make up about 10% of the network advertising industry. NAI members agreed to put their self-regulatory principles into effect while Congress considers the FTC's recommendations regarding online profiling.

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