Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FTC's report on online profiling a coup for ad-servers

Published on .

In a report issued July 27, the Federal Trade Commission unanimously supported a self-regulatory proposal developed by the Network Advertising Initiative, a coalition of third-party ad-servers such as DoubleClick, 24/7 Media and Engage. However, the FTC also called for Congress to enact legislation to provide consumer privacy protection as a complement to the NAI proposal. Such legislation would guarantee compliance by non-NAI members, which make up about 10% of the network advertising industry. NAI members agreed to put their self-regulatory principles into effect while Congress considers the FTC's recommendations regarding online profiling.

For more on the story, click here.

Copyright July 2000, Crain Communications Inc.

In this article:
Most Popular