Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FTC sets opt-out rules for consumer info sales

Published on .

The Federal Trade Commission last week unveiled new consumer financial privacy rules that bar credit bureaus from selling to marketers name and address information from credit files unless consumers are first given the chance to opt out of those lists. Credit bureaus said they will challenge the new rules in court. The Direct Marketing Association said it is considering joining the credit bureaus in that action.

Copyright May 2000, Crain Communications Inc.

Most Popular
In this article: