As part of the settlement, Dreyer's is
The FTC in March sought a preliminary injunction to block the $2.8 billion deal, asserting it would violate antritrust laws by eliminating competition and raising prices for superpremium ice cream. At the time, the companies scrambled to divest themselves of brands to satisfy the FTC.
$600 million spent
According to a release by the FTC, U.S. consumers spend roughly $600 million annually for superpremium ice cream and Nestle, Dreyer's and Unilever-owned Ben & Jerry's account for about 98% of those sales.
Nestle will continue to market superpremium ice cream under the Haagen-Dazs banner but the proposed FTC order also requires that Dreyer's make its license to manufacture, distribute and sell Starbucks superpremium ice cream nonexclusive and allow Mars and Ben & Jerry's to terminate their relationships with Dreyer's.
Representatives for Nestle and Dreyer's could not be reached at press time.