FTC will survey marketer Web sites for privacy

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Marketers that claim they can implement Internet privacy policies without the involvement of government are about to get close scrutiny from the Federal Trade Commission, which is launching its most detailed survey yet of marketer Web sites.

The FTC said it will create a sampling of Web sites for a survey next month that will include major sites aimed at children and adult consumers, as well as a sample of sites in industries consumers are most likely to use.

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Copyright February 1998, Crain Communications Inc.

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