Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

FTC will survey marketer Web sites for privacy

Published on .

Marketers that claim they can implement Internet privacy policies without the involvement of government are about to get close scrutiny from the Federal Trade Commission, which is launching its most detailed survey yet of marketer Web sites.

The FTC said it will create a sampling of Web sites for a survey next month that will include major sites aimed at children and adult consumers, as well as a sample of sites in industries consumers are most likely to use.

For more on this story, go to Interactive

Copyright February 1998, Crain Communications Inc.

Most Popular
In this article: