FTR: AD AGE'S WORLD WIRE

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ADIDAS TAPS COKE EXEC AS AD CHIEF

[herzogenaurach, germany] Adidas has recruited Coca-Cola Co.'s former European advertising director to create the sportswear company's first global advertising department. New Global Advertising Director Neil Simpson, a 30-year-old Brit, stressed there were no plans to review the estimated $32.5 million worldwide account held by Leagas Delaney, London. The idea of an in-house ad department is that "if we become more expert in the way we develop advertising, we'll be able to get better work from our agency," he said. Details of the new venture still have to be worked out: Mr. Simpson will report to Tom Harrington, VP-director of communications, based at global headquarters here.

NETANYAHU PRODS TO REBUILD TOURISM

[jerusalem] Israeli Prime Minister Benjamin Netanyahu has called on the Israeli tourism industry to come up with creative and captivating advertising campaigns to bring back foreign tourists scared off by the threat of terrorist attacks. His comments came after two bombs exploded in a Jerusalem market. The prime minister told a gathering of the Israel Hotel Association, which had appealed to the government for marketing funds, that tourism advertising was currently being wasted as "it doesn't appeal to tourism decisionmakers abroad." Tourism figures have dropped over the past year following a spate of terrorist attacks. The industry has planned a $28 million international campaign for the end of the summer.

GOLF CHANNEL TO LAUNCH IN CANADA

[ottawa] Golf Channel plans to launch its service in Canada by the end of the year. It is one of many U.S. specialty TV services approved for entry to Canada by the Canadian Radio-television & Telecommunications Commission. The cable network's U.S. agency, Crispin Porter Bogusky, Miami, will work with cable operators to adapt existing U.S. spots for the Canadian market.

BK SURRENDERS FRANCE BURGER BATTLE

[london] Burger King Corp. has admitted defeat in France. By the end of 1997, it is to close its 39 French restaurants, of which 23 are owned by franchisees. BK lays the cause at the door of rivals McDonald's Corp. and Belgian Quick, respectively Nos. 1 and 2 in France's fast-food hamburger market. "France is the only market where Burger King is the third player," said a company spokeswoman. "We really couldn't compete with these two and it became unprofitable for us." But David Williams, senior VP-managing director for Burger King Europe, Middle East and Africa, said the company remains "committed to further developing the brand in" Europe.

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