×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Fuji aims its instant cameras at teenage girls in Japan

Published on .

TOKYO - Fuji Photo Film Co. will insert the company's first advertisement promoting its instant camera in three camera magazines for female high-school students. In addition to camera stores, Fuji Photo Film will sell instant cameras at karaoke boxes and rental video shops where female high-school students drop by often. Nippon Polaroid K.K., the No.1 instant camera maker, expects domestic sales of instant cameras to increase 30% in fiscal 1996, from the previous year. Instant cameras started winning the attention of female high-school students in July 1996 when Nippon Polaroid dropped the price of some of its instant camera models to under $88.

Copyright November 1996, Crain Communications Inc.

In this article:
Most Popular