FUJI INTENSIFIES EXPOSURE OF ITS BRAND

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Fuji Photo Film USA's biggest ad campaign ever backs its brand, rather that its usual tack of touting specific new products. The theme of the :15s from Angotti, Thomas, Hedge, New York, is that every picture is special because everyday events are special. A spot titled "Superhero" features a little boy wearing blue pajamas and a red towel for a cape, pretending to fly as his dad holds him in the air. Voice-over introduces Fuji's new tagline: "Get the picture
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