Fuji kicks off campaign

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Fuji Photo Film USA, Elmsford, N.Y., tonight breaks a national campaign with a spot on prime-time network TV. Cable, outdoor, print and radio will be added as the campaign runs through yearend. The ads by Angotti, Thomas, Hedge, New York, do not promote new products, as is customary for Fuji, but instead support its strategy to create a new direction for the brand. Fuji, which spent $9.9 million on advertising in 1998 according to Competitive Media Reporting, wouldn't reveal spending for the campaign.

Copyright October 1999, Crain Communications Inc.

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