Fullmer named chairman-CEO of MyPoints.com

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Online direct marketing company MyPoints.com, San Francisco, named John Fullmer chairman-CEO. He fills the post vacated by founder Steven Markowitz, who left the company last November. Mr. Fullmer, 55, previously a founding partner at venture-capital firm eCOM Partners, brings years of direct marketing and membership experience to MyPoints through stints at direct marketing, travel and real-estate services company Cendant Corp., New York, and direct response company R.L. Polk, Detroit.

Copyright February 2001, Crain Communications Inc.

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