FUSION OR CONFUSION? (CHART)

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Perceived conflicts played a role in these agency-client splits:

AT&T: More than $100 million in U.S. and overseas spending will be shifted to other agencies after the marketer decided there was a conflict with Ogilvy & Mather's new IBM business.

Microsoft Corp.: The software giant last week named Wieden & Kennedy, Portland, Ore., for a new, estimated $40 million image assignment. Microsoft also plans by late August to hire a replacement for O&M, which had about $70 million in worldwide product and direct business.

Compaq Computer Corp.: The $40 million European account is up for grabs after O&M resigned.

Pacific Bell: The Baby Bell fired Foote, Cone & Belding, San Francisco, from its $30 million to $35 million account because of a conflict with AT&T. BBDO Worldwide, Los Angeles, withdrew from the review at the request of another Baby Bell, U S West, which uses BBDO's Minneapolis office. Pacific Bell finalists are Goodby, Silverstein & Partners, Ketchum and Saatchi & Saatchi, all San Francisco.

Oracle Corp.: IBM strikes again. O&M's Copenhagen office resigned business estimated in the low thousands of dollars.

Hewlett-Packard Co.: O&M resigned direct marketing projects because of IBM.

Source: Companies, Ad Age

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