FusionOne, San Jose, Calif., on June 26 launches its first TV commercials in a $30 million ad campaign from Black Rocket, San Francisco. FusionOne enables consumers to link data between computers and wireless devices. "Sync is everything" is the tagline in the 30-second commercials, which show funny scenarios in which the order of events is mixed up. In one spot, paramedics rush to save a perfectly healthy man on a park bench. As the paramedics leave, a gorilla appears with a chainsaw. The campaign also includes outdoor and print ads, as well as online ads from SF Interactive, San Francisco.
Copyright June 2000, Crain Communications Inc.