FUTURE INTERACTIVE HOUSEHOLDS

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Inteco's research divides the 93 million U.S. households into nine categories based on demographics and the interactive devices they are most likely to use.

FAST-TRACK (11 million households)

Demographics: $50,000-plus income; uses PC at work

Primary platforms: Multimedia PCs, Internet/online services, videogames

GETTING-THERE (10 million)

Demographics: Income is below $50,000, uses PC at work

Primary platforms: Multimedia PC, videogames, basic set-top box

IT'S FOR YOUR OWN GOOD(7 million)

Demographics: Income above $25,000; doesn't use PC at work

Primary platforms: Videogames

OUTSIDE LOOKING IN (8 million)

Demographics: Income below $25,000; doesn't use PC at work

Primary platforms: Videogames

NOT QUITE EMPTY NESTERS (11 million)

Demographics: 3 adults in household

Primary platforms: Basic and advanced set-top box

THE OLD GUARD (14 million)

Demographics: Head of household is age 50 or older

Primary platforms: Advanced set-top box

BOOMERS WITHOUT BABIES (10 million)

Demographics: Head of household is 35 to 49

Primary platforms: Internet/online services, basic set-top box

YOUNG UTOPIANS (10 million)

Demographics: Head of household is 18 to 34

Primary platforms: Multimedia PC, Internet/online services

NO WORK, NO WORRIES (15 million)

Demographics: Head of household is retired

Primary platforms: Advanced set-top box

Source: Inteco Corp., Norwalk, Conn.

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