Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

HotSocket, which creates and manages online promotions for marketers, is launching an updated version of its SMART technology, which manages online promotional offers in real-time. With the 4.0 version, HotSocket can test more online offers in real-time and offer better analysis of customers' response to offers.

Excite@Home launched a set of new search tools called the Zoom In. The feature generates between 15 to 20 suggestions of more targeted searches for users, instead of having to manually input a new search query.

Copyright March 2001, Crain Communications Inc.

Most Popular
In this article: