, which creates and manages online promotions for marketers, is launching an updated version of its SMART technology, which manages online promotional offers in real-time. With the 4.0 version, HotSocket can test more online offers in real-time and offer better analysis of customers' response to offers.
Excite@Home launched a set of new search tools called the Zoom In. The feature generates between 15 to 20 suggestions of more targeted searches for users, instead of having to manually input a new search query.
Copyright March 2001, Crain Communications Inc.