Daewoo Group is consolidating its $108 million domestic Korean advertising business this month with Korad, Ogilvy & Mather, Seoul. The account previously was split with 11 other agencies.
H.J. Heinz Co. is expected to announce a major restructuring this week at the Consumer Analysts Group of New York conference being held in Florida.
Chic by H.I.S. to Amodeo/Pettit from Spike/ DDB, which resigned the account last month. Amodeo/Pettit will launch a Fall television and print 1999 campaign for the jeans company. All three are New York based. Spending on the account is estimated at $9 million.
MacManus Group, as expected, launched MediaVest Worldwide as its global media company. Irwin Gotlieb, formerly president-CEO of TeleVest, was named president-CEO of the new company. TeleVest, as well as all the media resources of D'arcy Masius Benton & Bowles and N.W. Ayer & Partners, have been folded into MediaVest.
PMK, Hollywood, Calif., an entertainment public relations company, will be acquired by Momentum Worldwide, New York, the events and promotions unit of McCann-Erickson WorldGroup.
Copyright February 1999, Crain Communications Inc.