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Most Popular to McCann-Erickson Consumer Health as its first agency for sports medicine and e-commerce site's $20 million account.

William Mayer, exec VP-new business development at Kellogg Co., resigned late last week to pursue other interests.

Mediamark Research Inc. plans to unveil Nov. 8 the first results of its new "recency" initiative to measure magazine audience accumulation on a week-by-week basis. "This is how ads are evaluated already on TV--now print will be judged on the same basis," said MRI Chairman-CEO Alain J. Tessier.

James Taylor to publisher, Hearst Magazines' Town & Country, from advertising director at Architectural Digest. He succeeds Molly Schaeffer, who will retire.

Los Angeles Times Publisher Kathryn Downing apologized for entering into an agreement with the Staples Center to share profits from an October issue of the paper's Sunday magazine devoted to the city's new arena, citing her "fundamental misunderstanding" of editorial principles in the newspaper business.

Illinois Bureau of Tourism is looking at five agencies with Chicago branches for its four-year, $15 million annual account: incumbent FCB Worldwide and BBDO, Draft Worldwide, Euro RSCG Tatham and J. Walter Thompson USA. Jones-Lundin, Chicago, is the consultant.

Copyright October 1999, Crain Communications Inc.

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