Michael O'Malley, 48, to marketing general manager of Cadillac at General Motors Corp., Detroit, from North Central regional general manager, Automotive News reports. He succeeds John Smith, who was appointed GM VP in charge of Service Parts Operations earlier this year.
United Airlines is searching for an agency to help with its interactive advertising strategies, according to an executive close to the company. Fallon McElligott, Minneapolis, and Y&R Advertising, New York, handle the airline's U.S. and international accounts, respectively.
AstraZeneca has picked Creative Media, Initiative Media, SFM Media and Zenith Media Services, all New York, as finalists in the estimated $40 million direct-to-consumer media buying and planning review for its Nexium heartburn drug.
CKE Restaurants' Carl's Jr. chain has abandoned its messy burger campaign in favor of one with two new taglines; the campaign broke March 19. Mendelsohn/Zien, Los Angeles, handles.
R.J. Reynolds Tobacco Co. to Doe-Anderson, Louisville, Ky., from Long Haymes Carr, Winston-Salem, N.C., for the creative portion of its estimated $25 million Winston cigarette account.
John T. Schuessler, 49, to president-CEO, Wendy's International, Dublin, Ohio, from president-chief operating officer of Wendy's U.S. Operations. He succeeds Gordon Teter, who died in December.
Hearst Corp. entered into a definitive agreement with a company affiliated with the Fang family, publishers of the San Francisco Independent, to sell the daily San Francisco Examiner.
Copyright March 2000, Crain Communications Inc.