awarded its $40 million to $50 million Wireless Mid-Atlantic account to Bozell Worldwide, New York. Bozell, also agency of record for Verizon's $250 million national corporate branding campaign, won the regional account without a review. "Interpublic Group of Cos.' Amster Yard
, New York, is handling creative duties for the spring campaign for Coca-Cola Co.'s brand Coca-Cola. ... WPP Group
has spent more than $5 million in the last week upping its stake in Tempus, the holding company for London-based independent media specialist CIA, to 18.5% from 17.5%. " CBS's "Survivor: The Australian Outback"
claimed a slim victory in its highly touted battle against NBC's "Friends," earning a 11.9 rating in adults 18-49, a bit higher than the 11.0 earned by NBC's "Friends" 11.0. " Amtrak
is expected to name WPP Group's Ogilvy & Mather, New York, as agency for advertising for its northeast corridor, a $15 million to $20 million account that has been handled by Omnicom Group's DDB
Needham, Worldwide. " AutoTrader.com
breaks a new national TV spot from Doner
, Southfield, Mich., Feb.5. It's part of the online used-car seller's $40 million marketing push in 2001. " Carat Freeman
CEO Ellen Freeman is stepping down from the Carat Worldwide unit.
Copyright February 2001, Crain Communications Inc.