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Best Western International is expected to pick an agency this week for its $17 million advertising account. ... Bennigan's Irish American Grill and Tavern, a unit of Metromedia Restaurant Group, breaks a new branding effort today from the Richards Group, Dallas. ... Aegis Group's Carat Worldwide unit Carat Freeman today will announce that Jane Deery will be named exec VP-managing director, replacing Sarah Fay, now president of Carat Interactive. ... McDonald's Corp. elevated Tom Ryan to its top U.S. marketing post. Mr. Ryan will add the senior VP-marketing title to his current post as senior VP-menu management/new concepts for McDonald's USA. ... Australian Tourist Commission is reviewing its $8 million North American account with Bcom3 Group's incumbent D'Arcy Masius Benton & Bowles, Los Angeles; Interpublic Group of Cos.' Dailey & Associates, West Hollywood, Calif.; and Kovel/Fuller, Culver City, Calif. ... FCB Worldwide, San Francisco, cut 10 staffers. Dot-com laden Leagas Delaney, San Francisco, laid off a portion of its 87 employees.

Copyright February 2001, Crain Communications Inc.

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